Many self-employed Wisconsin residents are eager to start their businesses. The simplest and most rational solution to this issue is to join the ranks of sole proprietors.

Organizing and managing a business in this format is the least difficult in America and has no service pitfalls. Although, future business owners will have to adhere to certain norms. Also, be prepared that you will have to face some restrictions regarding the functions of your sole proprietorship. 

So, the main task of this manual is to help you answer the essential question – is the business format of an individual enterprise right for you? And, of course, we will tell you which aspects to pay attention to while opening a sole proprietorship and how to set up a business structure in this vein properly.

It is vital: business owners should be aware that a sole proprietorship is not a guarantor of the safety of personal assets. But with LLC, on the contrary – the assets will be safe. LLC is easy to organize by doing forming it yourself or hiring a cheap LLC service.

The Proper Way To Start Business As The Wisconsin Sole Proprietor

There is no algorithm for organizing the business work of an individual entrepreneur in Wisconsin as for LLC. In addition, the state does not charge additional service fees for the formation or management of this type of business or company. Are you looking to become an individual business owner and start a sole proprietorship in Wisconsin? – Just start working!

Though, you still have to go through several additional legal formalities. These service stages are optional. Although many sole proprietors prefer not to neglect them, compliance with these formalities guarantees the legal protection of their interests.

Applying For DBAs

Almost every company and business owner prefers doing business as a DBA. There are many benefits to running a business under an assumed name compared with an entity or LLC. We are talking primarily about creating the business image of your company. Potential clients and consumers will find this approach more professional and give you more confidence. It turns out that a company that uses the real name of its owner is often not competitive.

Let’s clarify that a company owned by sole proprietors can use the DBA to open and manage a business bank account. Customers will appreciate it as one more advantage in favor of the business owner, so they feel more comfortable.

The state of Wisconsin differs from the rest in that its DBAs are calling «‎trade names.»‎ To give your business a trading name, you must first register it with the Wisconsin Department of Financial Institutions and apply for a trading name.

Clarification & Compliance with Tax Requirements

You can run your business in this format and not hire third-party employees. In this case, you do not need to obtain an EIN (Federal Tax Identification Number) because your Social Security number will replace it. Of course, it would be correct to take care of your confidentiality and still use the EIN and not the SSN.

The nature and the structure of the business activity of individual entrepreneurship determine the list of tax requirements that the state will put forward (as with LLC).

If you have a full-time employee, you will be required to file reports and pay any deductions for employees. For more information on the taxation applicable to your employees and to learn the rules for paying them, you can use the Wisconsin Department of Workforce Development website.

Business Licenses & Permits

The state of Wisconsin does not require tradespeople operating in Wisconsin to be licensed to work, but based on your occupation, you may be required to obtain other licenses and/or permits that allow you to work in compliance with all requirements imposed by the state. 

It is worth noting that some businesses operating in Wisconsin do not require licensing, while others, on the other hand, sometimes require more than one permit. The most effective option for getting an inspection at all the conditions of business licensing is to use the state One-Stop Business Portal. With One Stop, a business owner gets help at any stage of the company formation process, including support in identifying the licensing option that is right for you.

Among other things, pay attention to the need for permits, local to your type of business.

Some examples are Appleton, Green Bay, and Madison, which have personal permits that allow you to operate as a sole proprietorship in the area.

Wisconsin Sole Proprietor: The Notion & Essence

A sole proprietor is not a legal entity! But any corporation and limited liability company (LLC) has this status. As a sole proprietor, you run the business alone (register and manage it on your behalf). It is worth noting that this gives the business owner advantages, though, imposes additional obligations and responsibilities on him.

Make Sure to Pay Attention to the Following Three Aspects

There are obligations to pay taxes to the state

A business owner and an individual entrepreneur are the same people. It means that filing tax returns is not a requirement, as with an entity or LLC. You need to declare your income and expenses and fill out the declaration of an individual;

Signing contracts

Business owners who are registered as sole proprietors have the right to enter into contracts on their behalf, unlike an entity. Also, receiving profit from clients, in checks they can indicate their name in the recipient column;

Flexible terms of business management

The advantage difference between individual entrepreneurship and any entity is the ability to combine work and personal assets. Whereas corporations and LLCs must separate personal assets from company assets. It has several positive and negative aspects. For example, if you have financial difficulties, creditors can seize or confiscate your personal property (house, car, etc.). In the case of corporations and LLCs (or any entity), creditors do not have this freedom, as their powers only apply to business assets.

Final Thoughts

Of course, the structure of doing legal business as a sole proprietor is greatly simplified while in Wisconsin. You don’t even have to pay any commission fees provided for the entity or LLC. At the same time, based on the nature and structure of the business activity that you conduct, you will all have to go through a series of entity stages.

The issues of taxation, obtaining licenses, and permits require more detailed consideration. Also, pay attention to the possibility of obtaining and using DBA. These aspects are vital, as their omission can result in unnecessary legal penalties for you.

We have prepared this manual so that you can think over the structure of your business to the smallest detail. Manage it correctly and get more legal profit!